Intangible Package Design Project - Design 3
Why package design?
We interact with package design on a daily basis. We observe it, handle it, open and close items, and eventually discard packages routinely. We understand the direction, functionality, and where to look for information even when it’s our first time seeing the new package. The relevancy and background knowledge already established make it an excellent project for all students and connects them with everyday design.
It also further will help you enhance your understanding of graphic design. We all have some familiarity with it, investigating package design can add a layer of relevance as you consider design elements for your intended consumers.
Focusing on: Hierarchy, typography, color, composition, unity, etc.
Steps -
We interact with package design on a daily basis. We observe it, handle it, open and close items, and eventually discard packages routinely. We understand the direction, functionality, and where to look for information even when it’s our first time seeing the new package. The relevancy and background knowledge already established make it an excellent project for all students and connects them with everyday design.
It also further will help you enhance your understanding of graphic design. We all have some familiarity with it, investigating package design can add a layer of relevance as you consider design elements for your intended consumers.
Focusing on: Hierarchy, typography, color, composition, unity, etc.
Steps -
- Start immersing yourself in handling packages as a designer. Observe various packages and take notice of the design, functionality, and potential customer base.
- Pick one of the blank boxes provided in the template below.
- In your sketch book, sketch out your ideas so you start to see how the sides are designed in isolation and as a unit, as well as how the box comes together.
- There are no specific technicals requirements - please be creative!
- Sketch again on template - Repeat your final sketches on the template.
- Start digitalizing your design on the computer.
- Please be prepared to share and explain your design.
Mid Project Critique Guiding Questions:
- Which sides are unified in the design and which need more work?
- Do images, symbols, colors etc. support the messaging for the product?
- Is the hierarchy of type and content appropriate?